The basic concept behind this mark is a blue ellipse representing the world, inset with two smaller white ellipses representing the natural environment and the living beings (humans) that make it their home. Together it represents our aim to become world-leading in our field, while doing what we can to protect and preserve our environment. These shapes in consonance form the letter "N", for "Nagano".
The blue and white color scheme is reminiscent of the environment surrounding the Nagano Products head office, with clear blue skies framing the snow-capped Mount Fuji, gazing out over the waters of Suruga Bay. It was chosen as our corporate color scheme in harmony with other local businesses, representing our mutual development and regional cooperation.
Finally, the blue world shape is tilted slightly upwards to the right, expressing our desire to always look forwards and upwards; our limitless potential for growth and endless pursuit of perfection.